In the case of employers' associations which offer optional membership, there is always the same cycle: a large number of members means sufficient resources for attractive services, well-trained employees and interesting projects, which, in turn, mean that the association is very attractive to new members. Conversely, there is a downward spiral for inactive associations.
To make associations attractive, they need a clear concept and a member-oriented association policy. In addition to this, the executives, generally entrepreneurs who hold this office only in an honorary capacity, should acquire the knowledge for the management of an association at the beginning.
bfz has developed seminars for this which specifically prepare newly elected boards and presidents for the management of an association. The subjects offered range from the annual plan for the association to rhetoric courses for presidents.
Contact: Martin Wahl